our path

We have been running our sister company China Experience for more than 14 years and we have specialized in creating study tours, business delegations and executive learning in China. Throughout the years, we have built an extensive network and understanding of the dynamics between China and the Nordic countries, which enable us to arrange high-level content around relevant topics such as sustainability, innovation, creativity, cleantech, urbanization, welfare and leadership.



Contact us

We keep ourselves updated on the newest trends and hottest topics in the Nordics for Chinese in order to deliver top relevant itineraries. It is our dedication to bring you the newest inspiration in upcoming industries and give you insights into the hottest trends.

All our programs are tailor made, and we are more than happy to consult you on the various opportunities that match the need of each individual group. Do not hesitate to contact us or book us for a meeting! 


Peter Lisbygd
Mobile: +45 20 11 42 26

Christina Boutrup
Mobile: +45 26 29 40 47

Line Heidenheim Juul
Shanghai Office Director
Mobile: +45 20 11 42 26

Xianjing Chen
Communication Manager
Mobile: +45 53 86 19 88



Our Advisory board support us in our continuous development and help us stay focused and sharp, so we can deliver the best solutions to our clients.


Peter Lisbygd : Chairman

Peter Lisbygd is the Managing director for China Experience and Nordic Experience, and he has previously been the Director of Sale and Marketing for Fuchun Resort, where he was in charge of starting up the European and American markets as well as expatriate market and western corporations in Shanghai. Peter has 10 years experience from one of the largest corporations in the European tourism industry and has lived and worked in Shanghai for several years. Peter is a knowledge broker and often used moderator, who is passionate about sharing information and experiences to promote the cultural understanding between China and the Nordics.


Henrik Futtrup: Board member

Henrik Futtrup is managing director for Norsk Hybro, and he has previously been the Manaing Director for Sapa North Europe, where he was responsible for Sapa groups’ interests in China. Henrik helped OK amba open up the energy market in Denmark, but also held several leading positions, among others as sales director at Danfoss and destination manager at Spies. He has specialized in sales and turnaround, and is now an active board member in a number of companies. Henrik is a great asset to Nordic Experience, and offer sparring and advice that keep us on our toes, advising on sales and management.

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Henrik Neelmeyer: Board member

Henrik Neelmeyer is the CEO of Egeskov Castle on Fyn. He has held a number of other leading positions in the travel industry as Managing director of Spies, owner of Krone Rejser and director at the Institute for Corporate Governance. Currently Henrik is also active as the Chairman of Udvikling Fyns tourist strategy board and he holds an MBA in business administration from AVT Business School. Henrik offers a great deal of sparring on strategy and management, and always challenges us to develop our ideas and concepts.

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Lars Hardboe Galsgaard: Board member

Lars Hardboe Galsgaard is the Executive Vice President, Global sales and Marketing at Republic of Fritz Hansen. He has more than 15 years working experience at Bang & Olufsen, and he has been the managing director at Bang & Olufsen for Greater China and Korea Region for five year. Lars has high degree of cross functional and organizational expertise and understanding based on hands-on experience from every part of the value chain he is also a team player focusing on getting the best out of the direct and indirect employees. Lars holds a Master degree in Economic and Business administration from Aarhus University.