Why go nordic


Nordic companies are global frontrunners within innovation, sustainability, productivity and design, which means that important lessons can be learned by understanding the unique Nordic business DNA. Nordic Experience will present you with new inspirations and unforgettable experiences through exclusive access to companies and organizations.


UN City In Copenhagen

Nordic companies as global innovation frontrunners:

Nordic companies have a remarkable innovation capacity, which allows them to be global frontrunners in many different sectors. Companies such as LEGO, Volvo, Maersk, Vestas, Arla, H&M, Statoil, Novo Nordisk, Carlsberg and Spotify all share their Nordic business heritage. By visiting and understanding the origin of these companies will enable you to decode the unique Nordic DNA.




The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The Nordic people appreciate their beautiful nature as a precious treasure, which makes sustainable production methods at the core of their business.

Therefore, being environmentally sustainable drives a good business here instead of being a mere slogan. As a reward, the blue sky and greeneries help people to relax and be in balance.

UN Sustainability Development Goal Logo

UN Sustainability Development Goal Logo


Professor Lars Kolind - “UNBOSS“ leadership

Leadership and personal empowerment:

Empower people and motivate people to feel for the goal their company is striving towards are all characteristics of the unique leadership in the Nordics. Efficiency and productivity are promoted through employee engagement, which contribute to the make of the happiest countries in the world.

Understanding how to unlock people’s potentials and inspiring people beyond commanding is something we indeed want to share with our Chinese guests. 



The nordic experiences